SUPERCONSCIOUS
BERLIN, DE
Beyond digital, I gained in-store experience, refining visual merchandising and customer insights. I also contributed to in-house collections and launched a Meta Ads campaign that reached 55K users in a week, boosting traffic by 32% and increasing sales.
Led the end-to-end coordination of an exclusive Nas meet-and-greet in partnership with Hennessy, managing talent liaison with Nas’ PR team, aligning brand messaging, and executing high-touch event logistics to reinforce Superconscious' positioning and relevance.
Managing a social media, I curated brand aesthetics, optimized engagement through Instagram and Shopify analytics, and drove sales. Collaborating with DJs and influencers expanded our reach while keeping authenticity.
Supporting the execution of the showroom during Paris Fashion Week, ensuring a seamless experience for buyers and press. Focused on visual merchandising, brand presentation, and facilitating key industry connections.
Superconscious blends contemporary fashion, streetwear, and high fashion, curating top brands and developing its own in-house line. The Berlin Mitte store merges physical and digital, creating an immersive shopping experience.From managing a social media and launching high-impact Meta Ads to executing the AW25 Liquid Chaos Showroom during Paris Fashion Week and organizing exclusive events like Nas’ meet-and-greet with Hennessy every face in my journey working with Superconscious truly special.
