PILES APPAREL
FOUNDER / CREATIVE DIRECTOR
WRITTEN AND DESIGN BY GONZALO FUENTES
Founded in 2015, Piles Apparel was a streetwear brand rooted in Peruvian skateboarding culture, blending fashion with the spirit of the local skate scene.
I managed the brand’s full development, from securing domains and designing garments to building the website, producing videos,and implementing marketing strategies. I also handled communication with manufacturers and negotiated contracts with skaters, ensuring astrong brand presence both locally and internationally.
Piles Apparel not only sold out its collections in Peru but also expanded its reach by selling pieces in Italy and the United States. Though the brand closed due to the team pursuing new opportunities abroad, the experience was invaluable, enriching my skills in brand management and global market outreach.
LIMA, PE
