MATILDE VICENZI
VIDEO CREATOR
Founded in 1905, Matilde Vicenzi represents Italy’s rich pastry tradition, delivering fine pastries worldwide. My role was to create a video for their participation in the ISM Fair, held in Cologne, is the world’s largest fair for sweets and snacks. The video was tailored specifically for the German audience. I conducted in-depth audience research. To create an audiovisual that highlighted the core values of Matilde Vicenzi, presenting them in a way thatresonated with the local audience.
VERONA, IT
WRITTEN AND DESIGN BY GONZALO FUENTES