CFTA
At Central Florida Tennis Academy, we elevated the digital presence of a leading tennis and pickleball academy with a robust strategy focused on community-building, content creation, and measurable growth. Over a five-month period, we redefined their social media presence, transforming their Instagram account from a static feed into a dynamic, high-engagement hub for tennis and pickleball enthusiasts. Our strategy blended value- driven content, algorithm-optimized posts, and interactive elements, resulting in explosive engagement growth and substantial lead generation.
ORLANDO,US
WRITTEN AND DESIGN BY GONZALO FUENTES
DIGITAL MARKETING AND BRAND GROWTH
Instagram Likes surged by +1,800%, Shares by +15,500%, and Comments by +471%.
Reel generated 36,000+ views and 1,500+ engagements, showcasing the potential of viral, audience-focused content.
Generated 120+ qualified leads directly from Instagram, converting digital engagement into business inquiries..
Grew the follower base organically by 700+ highly targeted, local followers, all with genuine interest in tennis and pickleball.
To ensure consistent growth and algorithmic relevance, we implemented a strategic content scheduling system balancing quality, timing, and audience behavior. Rather than posting randomly we analyzed when CFTA’s audience was most active and scheduled high-impact content (like Reels, challenges, and interactive posts) during peak engagement windows.
