ALYX
CAMPAING DESIGN
Alyx is committed to supporting gender diversity in tech by empowering women with the skills and confidence needed to succeed in the industry. I led the HerTech Future campaign, designed to boost enrollments in Alyx’s trainee programs. My role involved researching target audiences and creating a marketing toolkit tailored to the campaign’s goals.
GRONINGEN, NL
Through strategic planning and marketing execution, the campaign successfully increased visibility and engagement, driving higher enrollments and promoting female participation in the tech industry.
WRITTEN AND DESIGN BY GONZALO FUENTES
